Here’s a little squeeze page trick to cut CPL in half…
We’re in the process of launching a new offer and funnel.
And we couldn’t seem to get the squeeze to convert well enough for the funnel to be profitable.
So we kept being forced to shut it off to re-work it.
Nothing really seemed to work.
One day I was thinking…
We have a group funnel that goes…
Ad → Lander → Group
That lander has the exact same promise as the squeeze for our normal VSL funnel.
Yet it was generating leads at HALF the price of the typical squeeze.
So why don’t we just swap the group lander into the VSL funnel?!
BOOM!
Conversion rate stuck and our lead cost was halved on the VSL funnel.
Now while it’s early days, the test is panning out.
So we took it over to another offer where we’ve been battling high-lead cost for months (and it just keeps rising).
We’ve been messing with:
- The headlines
- The bullets
- Embed forms
- Pop ups
- Colors
- Layout
Nothing ever seemed to work…
I mean we were paying $20 – $50 a lead on this damn thing.
Luckily the funnel has always been profitable so we kept pumping it.
Anyway, we swapped this new lander squeeze thing-a-ma-bobber in there.
Boom, lead cost cut in half.
And they’re pretty damn simple.
350-500 words.
Big headline at the top.
The copy sells them on the bribe.
Button at the bottom launches a popup that redirects them to the VSL.
And that is your squeeze page trick to cut cpl in half.
You’re welcome.
Now get lost!
Bobby is an accomplished serial entrepreneur with vast advertising, marketing, and business growth skills. Bobby is a business strategist who’s talented team will predictably grow and scale your business for you using his proven systems and chess move like thinking. He lives in Florida with his wife Rachel, and dog Boo-Boo. He spends his free time fishing, eating steak, and laying on the beach smoking cigars.
