If you started your business from scratch…
and scaled it to 6-figures (more points if in a short period of time).
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You, my friend, is probably a business visionary.
“Oh, I’m not a visionary leader in business, I’m just a regular ol’ dude/gal”.
I get it. It’s hard to put yourself in the same pool as Musk, Bezos, Walt Disney…
Who are obviously the popular examples of a business visionary.
Put your ego aside, it’s important you read this because it’s not all sunshine n rainbows.
Check if this sounds like you first:
- You dream big
- You see things others don’t (which can make you feel isolated because people just can’t keep up… and before you made it happen they chalked you up as crazy).
- You have the self-belief that’s enough to keep you ploughing ahead and create something from nothing… where most people would cave.
These are the traits of people who are considered visionary in business.
And if they resonated…
You make up 3% of the population, yet are responsible for making the World HAPPEN.
Here’s the problem…
A business visionary (especially online) starts with a busted ass, Toyota Tercel.
The floorboards are rusted out.
The engine begins smoking as soon as it turns over.
Which sane people look at and think, “shit, that’s not safe to drive.”
Us, visionary leaders, think, “Fuck it, I’ll get to where I’m goin with that.”
And we don’t hop in and baby it… We start redlining that bitch because everything is happening too slowly.
We gotta go fast baby!
To everyone’s shock… we get to where we’re going. Fast AF.
But we keep redlining it.
We ONLY know how to redline it.
The car is falling to pieces.
It’s starting to smoke.
Shit no, that’s fire.
We need support.
Or we’ll crash and burn…
(of course we’ll always find another Tercel if we have to).
But if we want THIS one to work…
And potentially trade it in for a black Porsche 911 with gold rims (FLEX).
We need people who are excited about the day to day.
Who can patch up all the fires our chaos creates.
This realization is a big reason the company slabbed another million in revenue ($1,000,204.43 to be exact) over what 2019 had produced.
While only spending an additional $70G on ads.
And I’d be pretty surprised if we don’t blow that number outta the water this year the way everything is going.
But it’s largely a result of me taking more and more the role of the business visionary.
And staying the fuck out of everything else.
I’m going to be talking about this a lot more. Because our industry is swimming with visionary leaders.
Yet they’re running themselves in the ground driving their little Tercel like it’s a Porsche.
Here’s another story of a business visionary who took Coca-Cola from $4.3 billion to $48 billion!
*cue cheesy animation that signals we’re going back in time*
It’s the early 80’s, and for the first time ever, Pepsi surpasses Coke in terms of overall market share.
But the CEO ain’t havin’ dat shit.
So he calls up his R&D team and tells them…
“I need to know how much people drink in a day.”
They come back with, “well sir, people are drinking this many soft drinks in a day.”
“No no, you plebs. How much are they DRINKING in TOTAL? Coke, tea, milk, soft drinks… EVERYTHING.”
The plebs, lacking all characteristics of a visionary leader, are confused but go away and calculate it.
The CEO doesn’t give a shit about the soft drink market.
He’s got his sights on World Domination!
He’s going to OWN the BEVERAGE market.
And that’s exactly what that diabolical son of a bitch did.
Today they have…
- Soft drinks
- Water (Dansani, Smartwater)
- Juice (MinuteMaid, Powerade)
- Coffee (Costa Coffee)
- Tea (Fuze Tea)
- They’re even slingin’ milk.
That’s one question the business visionary asked…
That added over $40 billion in revenue!
And it was due to a visionary who could see an opportunity nobody else could.
Bobby is an accomplished serial entrepreneur with vast advertising, marketing, and business growth skills. Bobby is a business strategist who’s talented team will predictably grow and scale your business for you using his proven systems and chess move like thinking. He lives in Florida with his wife Rachel, and dog Boo-Boo. He spends his free time fishing, eating steak, and laying on the beach smoking cigars.
